V for Future logo met een handje dat de V uitbeelt.

Forget everything you thought you knew about the future of our food…

We guide you to the tastemakers of tomorrow. You taste, we tell. And so you go home with a belly full of delicious food and a head full of inspiration.

Introducing

Meet Mr. Vie. He is our buddy, our mascot, or better yet: he stands for everything we do with our V for Food tours. He lets us eat on the go, he points us to the tastiest kitchens, and he lends us a hand on the way to the future of our food.

This is what we do it for

While city centers are being taken over by bland uniformity and ‘tourist traps’, local changemakers are fighting for their right to exist. They are dropping like flies. And that’s a shame! Because we desperately need them for a livable planet. Who are these changemakers? They are the local entrepreneurs who work with short chains and seasonal vegetables, who experiment with flavors and new ingredients, who take people, animals, and the planet into account, and who introduce us to plant-based cuisine. In short, they are the people who cook with a mission.

Een handje die met de wijsvinger omhoog wijst.

Culinary rebels

We also have a mission. We put these culinary rebels in the spotlight. We show you where you can eat incredibly well while contributing to a more beautiful world for people, animals, and the planet.

  • Our mission: We give culinary rebels a stage
  • Our goal: To introduce you to these rebels and what they offer during an incredibly fun and delicious afternoon
  • The result: 75% of our participants return to one or more of the restaurants they visited with us after the tour
Missie vegan food tour

Our impact

We have now let thousands of people taste that the future of our food is juicy, sticky, and spicy.

  • 66% of our guests normally eat meat
  • More than half of them eat plant-based more often after our tour
  • 100% fun. Because change is only truly delicious when it leaves you wanting more

A new standard everywhere

Whether you head out with one of our passionate guides or discover the city at your own pace with our interactive app: we make the culinary undercurrent of the Netherlands easy to find.

  • Live guided tours: Go on a flavor adventure in Utrecht, Amsterdam, Rotterdam, and The Hague
  • The V for Food App: Discover hidden gems and get exclusive deals in smaller cities like Haarlem, Groningen, and Eindhoven
  • Next-level team outings: We inspire companies to leave the ‘old-fashioned kitchen’ behind. From plant-based bitterballen at the Friday afternoon drinks to a completely new course in the company canteen.

Discover the flavors of tomorrow today

Ready to sweep your prejudices off the menu? Whether you’re planning a team outing or diving into the city for an afternoon with friends: the tastiest spots in the Netherlands are waiting for you. Enjoy!

Strengthen your team with a top team outing!

DIY tours
Head out yourself
whenever you want!

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